Jeffrey K. Johnson's American Advertising in Poland: A Study of Cultural PDF

By Jeffrey K. Johnson

ISBN-10: 0786437979

ISBN-13: 9780786437979

This quantity examines ads for McDonald’s, Levi’s, Frito-Lay, and Coca-Cola utilized in Poland from 1990 to 2007. Case reviews demonstrate a fancy courting among the firms and varnish society and problem the belief that businesses strength items and concepts right into a new marketplace and hence break traditions and cultures. businesses as a substitute stumbled on that they need to adapt to fulfill Poland’s cultural wishes and pressures. opposed to a backdrop of globalization, the booklet contends, Poles rework and assimilate those outdoors items into their culture.

Show description

Read or Download American Advertising in Poland: A Study of Cultural Interactions Since 1990 PDF

Best marketing & sales books

Download PDF by Patrick J. Sullivan,Dr. David L. Lazenby: Scenario Selling: Technology and the Future of Professional

State of affairs promoting: expertise and the way forward for specialist promoting is a e-book approximately expert promoting - what salespeople do with and for purchasers - and the way it is altering as a result of advances in know-how. because 1997 sales-technology specialist Patrick Sullivan and psychologist Dr. David Lazenby have studied how expertise has traditionally altered profitable revenues instruments and techniques.

Speak More!: Marketing Strategies to Get More Speaking - download pdf or read online

Converse extra! offers state-of-the-art, road-tested, and common-sense advertising and marketing suggestions to assist specialist audio system in attaining their enterprise targets. Thirty-three individuals of the nationwide audio system organization (NSA), together with well known enterprise specialists, authors, and advertising professionals, percentage their sage recommendation for environment your self except the contest.

Web 4.0 Marketing: The Black Book of Powerful Online by R.L. Adams PDF

Study : strong internet online affiliate marketing ideas & strategies on your BusinessHave you came upon your self annoyed by means of the complexities concerned with advertising what you are promoting on the internet? have you ever felt crushed, misplaced, or perhaps dissatisfied every now and then puzzling over the problems woven into the material of affiliate marketing?

Lösungsorientierung von Handelsunternehmen: Konzeption und - download pdf or read online

Julian M. Kawohl entwickelt einen Messansatz für das Konzept der Lösungsorientierung im Business-to-Consumer-Bereich. Im Rahmen von umfangreichen empirischen Analysen in drei Handelsbranchen beantwortet er unter Einbeziehung der Unternehmens- und Kundenseite die Frage, unter welchen Rahmenbedingungen dieses Konzept für Händler erfolgswirksam ist und leitet zielführende Implikationen für Händler ab.

Extra info for American Advertising in Poland: A Study of Cultural Interactions Since 1990

Sample text

Download PDF sample

American Advertising in Poland: A Study of Cultural Interactions Since 1990 by Jeffrey K. Johnson


by Kevin
4.3

Rated 4.84 of 5 – based on 5 votes