Jeffrey K. Johnson's American Advertising in Poland: A Study of Cultural PDF

By Jeffrey K. Johnson

ISBN-10: 0786437979

ISBN-13: 9780786437979

This quantity examines ads for McDonald’s, Levi’s, Frito-Lay, and Coca-Cola utilized in Poland from 1990 to 2007. Case reviews demonstrate a fancy courting among the firms and varnish society and problem the belief that businesses strength items and concepts right into a new marketplace and hence break traditions and cultures. businesses as a substitute stumbled on that they need to adapt to fulfill Poland’s cultural wishes and pressures. opposed to a backdrop of globalization, the booklet contends, Poles rework and assimilate those outdoors items into their culture.

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American Advertising in Poland: A Study of Cultural Interactions Since 1990 by Jeffrey K. Johnson

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