Download e-book for iPad: An overview and analysis of strategic alliances on the by Nina Rakowski,Martin Patz

By Nina Rakowski,Martin Patz

ISBN-10: 3640407644

ISBN-13: 9783640407644

Seminar paper from the yr 2007 within the topic enterprise economics - advertising and marketing, company conversation, CRM, marketplace study, Social Media, grade: 58%, college of Lincoln (Faculty of industrial & Law), path: foreign business plan, 28 entries within the bibliography, language: English, summary: [...] there are various types of partnerships like joint ventures, consortia, licensing,
networks and strategic alliances. For an in depth research this paintings concentrates on strategic
alliances. to provide an perception at the subject this paintings analyses the alliences among the auto brands Nissan and Renault and Renault and Volvo. those partnerships are
examples of alliance’s luck and failure. at the foundation of those examples this work
illustrates the assets of alliance formation and the way alliances may be able to create competive
advantage but additionally the explanations why such a lot of alliances fail. earlier than the case reviews of the
above pointed out businesses may be mentioned this paintings explains the resources of alliance
formation on a theoretical basis.

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An overview and analysis of strategic alliances on the example of the car manufacturer Renault: A story of success and failure by Nina Rakowski,Martin Patz


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